Who We Are

Welcome to Goodrich Trailer Sales — where quality meets service excellence!

Fourth-Generation Family Business

Located in outside Eau Claire off of I-94 in Elk Mound, Wisconsin, we pride ourselves on delivering top-tier trailers at affordable prices. As a family-driven business, our mission is clear: provide unparalleled service by understanding your needs and preferences. We listen intently, asking the right questions to match you with your ideal trailer, even if it means specially ordering it for you. Our decades of expertise redefine the trailer sales experience.

Diverse Brands, Unmatched Quality

Explore a range of renowned brands like Lakota, SMC, Adam, Wilson, Load Trail, MAXX-D, Lightning, Haulmark, Stealth, Aluma, Delta, and more. We prioritize quality to keep your cargo safe and secure. With hundreds of meticulously serviced trailers ready to roll, our straightforward sales process, featuring no-haggle pricing, ensures transparency and convenience. Plus, we offer flexible financing and rent-to-own options for your ease.

Comprehensive Service Excellence

Our service department boasts seasoned technicians ready to tackle any trailer issue. We prioritize listening to your concerns and discussing repair options thoroughly. With a comprehensive inventory of trailer parts and accessories, we're your one-stop solution for all things trailers.

Decades of Trusted Experience

Having delivered thousands of trailers to satisfied customers nationwide and in Canada, our success story is built on repeat business and referrals. Your trust in us drives our commitment to excellence.